Job Description

Job Responsibilities:

• Contributes to building and driving U.S. retail strategies for Mattel-owned franchises across assigned retail accounts and all non-toy, licensed categories
• Develops brand pitches, including Entertainment pitches, and comfortably delivers presentations to retail accounts
• Leads retail marketing/media campaign coordination for respective accounts with media agency and internal partners
• Cultivates and fosters strong working relationships with external teams (e.g.; retail buyers, marketing managers, and key agencies/suppliers) to ensure execution of Mattel CP programs
• Collaborates with CP category leads, licensees, and Franchise team to troubleshoot licensee challenges in securing retail placement, including providing brand updates to licensees and outreach to buyers on licensees’ behalf
• Proactively disseminates retail updates and program opportunities to Franchise, CP and Licensees
• Drives collaboration with commercial sales business units to coordinate cross-category (CP and Toy) brand pitch presentations, including participation in Joint Business planning
• Upholds knowledge of respective retailers’ corporate and buying level strategies to identify business opportunities, including “white space” areas, and develop solutions using Mattel-owned franchises
• Builds Financial budget recommendation for respective accounts’ retail programs to drive sales growth and maximize return in investment, including tracking and reconciliation
• Studies and incorporates learnings of retail trends and consumer shopping habits to stay at the forefront of industry trends
• Travel required (approximately 10%)

Skills:

• Pitch ideas
• Delivering brand insights
• Licensing experience
• Cross-category merchandise

Education/Experience:

• Minimum of 5 years of experience in Retail Development, Franchise Development, Consumer Products, or at top U.S. retail accounts.
• Experience in developing cross-category merchandise entertainment programs and retail strategies at major accounts (e.g. Walmart, Target, Amazon) highly preferred.
• Excellent written and verbal communication skills, with the ability to effectively convey information to both internal stakeholders and external partners.
• Strong presentation and analytical skills.
• Strong organizational skills with strong attention to detail; capable of managing multiple projects and retail accounts simultaneously in a dynamic, fast-paced environment.
• Collaborative team player with exceptional interpersonal skills and the ability to build and maintain relationships across all levels of the organization, including senior leadership.
• Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
• Demonstrates a growth mindset by staying curious and continuously learning, embracing challenges, and improving self.

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